The only certificate you earn by getting it wrong.

No exams. No multiple choice. You get certified by doing what most of us avoid: failing on purpose, in front of other people.

Certified Failure

For anyone brave enough to show up

Finish the four-week course and you graduate as a Certified Failure. It's a badge of honor for trying things before you felt ready. Yes, you can put it on LinkedIn.

Through the course

Four weeks online, with a live session each week. Finish all four weeks and you graduate.

See the four weeks

At an in-person session

A three-hour session in a real room, which we run by request for teams, schools and communities. Everyone who takes part leaves a Certified Failure.

Ask about an in-person session

Certified Failure Coach

For people who want to run the room

Failure coaches run the live sessions. They don't lecture and they don't teach from slides. They get people doing, keep the room safe, and fail right alongside everyone else. Teachers, team leads, HR and L&D people, and facilitators all make good coaches.

  1. Become a Certified FailureYou can't coach what you haven't felt. Every coach starts by finishing the course.
  2. Come back as a buddyHelp out in a later cohort's live sessions and see the course from the other side.
  3. Train with usLearn how to make a room safe, run the activities, and handle the moment when nobody wants to go first.
  4. Run a session with a coach watchingYou'll get something wrong. That's the assessment.
  5. Get certified and run your ownRun cohorts in your school, your company or your community as a Certified Failure Coach.

Questions people ask

Is there an exam?

No. You're certified for what you do, not for what you can recite afterwards.

Can I get certified online?

Yes. Finishing the four-week course makes you a Certified Failure, wherever you are.

Do I need a background in training or facilitation to coach?

No. It helps, but the best coaches are people others feel safe around. We train the rest.

We're a school or a company. Can you certify a group of us?

Yes, and that's how we expect most coaches to start. See For schools or For teams.

Start by becoming a Certified Failure

The next cohort is free, for up to 15 people, and starts Thursday 12 November.

Applying takes about two minutes.