Designed for corporate employees and individuals


Day 1 - workshop - 8 hours
Day 2 - workshop - 8 hours
Day 3 to 30 - implementation - 15 hours


Introductory Price
31 hours of face to face time with a facilitator for: 15,000PHP per attendee (+VAT) 



This program is designed to change you. A one or a two day workshop is not enough to change you so we designed a full 30 day program that does. You'll not just learn new skills but apply them on a real project, the work you do will be critiqued and you'll critique other students' work, you'll be on the edge of your comfort zone for the whole 30 days, always pushing and always learning.

In this program, as in life, you get out of it what you put in.



We meet too many management teams who are able to identify action points but then struggle to take action; too many product managers who create difficult to use products because they never meet customers; and too many customers frustrated with cumbersome processes that haven't been designed with their needs in mind.

Often, when implementing innovations, we don't consider the end-to-end impact on customers or employees - How will customers experience this? How will employees react? Who will these decisions effect? - no-one asks the question "How can we actively design a meaningful and effective way of implementing any given innovation?" and we are often afraid to say "I don't know" and afraid to find out the answer by seeking constructive feedback from the people for whom we're designing.

This training exists to bring human-centered design and practical application of Design Thinking to large and small corporates alike.

You will embrace the power of Design Thinking and leave the workshop energized with actionable insights leading into the support part of the program in which our coaches guide you while you implement what you learned on a test project in your company or organization.

You will understand, learn and apply Design Thinking against your company’s greatest growth, strategy, client, process or employee challenges. Our expert facilitators guide you through the Design Thinking process beginning with a base of Empathy to Problem Definition to Ideation and all the way up to Prototyping and Testing actual solutions.

Learning Outcomes

At the end of the program, you will:

  • Create customer-centered products and services:
    • Understanding Design Thinking
      • Recognize what a customer-centered product and service looks like
      • Identify problems or consequences of non-customer centered product or services.
    • Design products and services based on customer-centered principles
      • Assess or empathize with customer needs (mindset)
      • Use Service Design techniques to evaluate and create new customer and employee experiences in your business unit
      • Evaluate and improve on the design-based feedback
  • Involve customers in the design process and get feedback early and often to validate ideas:
    • Performing workshops with customers to plot new journeys and understand existing ones
    • Getting feedback from customers early
    • Analyzing feedback to glean meaningful insights
  • Spend most of your time outside your comfort zone experimenting and learning:
    • Spending a lot of time doing things that you're uncertain or unsure about
    • Exploring solutions with a bias to action
    • Tracking your own mental habits to help you adopt this mindset
  • Know how to pitch a business idea to internal stakeholders:
    • Demonstrate ideas that give value to customers
    • Empathizing with stakeholders to understand what they are looking for


Day 1 - workshop

  • Design Thinking for real world problems
  • Adopting a failure-first mindset
  • Explore a problem and develop a prototype solution
  • Learning through Retrospectives
  • Designing with your customers (co-design)

Day 2 - workshop

  • Lean Start-up techniques
  • Lean Business Model Canvas
  • Validate ideas early and often through the Javelin Board
  • Pitching a business idea
  • Building a product in an agile way
  • Identifying actionable next steps

Day 3 to 30 - implementation

  • Work on implementing what you've learned on a real-world project that you choose
  • 3 hour weekly check-up workshop with facilitators and other program members
  • Guidance & support from our expert coaches to take what you learned and apply it
  • Community support and guidance from other attendees as you share your work and critique others' work


Phil Smithson hails from the UK and holds a first class honors degree in Software Engineering and is a Certified Scrum Professional. He is the owner of On-Off Group and has over 1,000 hours experience delivering workshops, including for Fortune 500 companies, with senior leadership teams, managers, employees, educators, startups and students.

He previously worked for WPP, the largest advertising agency group in the world, and was involved with companies such as Unilever, Axe, L'Oréal, Del Monte, KLM, Maybelline and many more.

He is an Industry Advisory Board member at Adamson University and offers Customer and Employee Experience Design and mentoring to local companies through On-Off Group, IdeaSpace and Founders Institute. 

Click here to view Inc Magazine Feature on Phil  

Click here to view Security Bank Feature on Phil

Click here to view Phil's LinkedIn Profile


People who've attended Phil's workshops and worked on programs he has designed have said:


Only 20 slots* available for Thursday July 13th & Friday July 14th 2017, Makati, Philippines

*Sold on a first-come, first-served basis. Attendees must also be available for three hours on July 21, July 28, August 4 and August 11.




What's with all the failing? Isn't it better to teach people to succeed and emulate successful people?

Great question! Actually, by teaching attendees to fail, we are teaching them to emulate successful people. Billionaire Elon Musk says "Failure is an option here. If things are not failing, you’re not innovating enough.", billionaire JK Rowling says “It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all - in which case, you fail by default." 

By teaching attendees to become familiar with failure and accept it as part of the learning experience, we ensure that the next project, business or life challenge that comes along you're able to recover from it easily and use it to take the next step towards success.

Who should attend?

Anyone who's interested to learn how to be more innovative and embrace failure as a growth tool should join. You might be a product manager, a CEO, a start-up or anything else.

How can I apply what I learn?

After the workshop, you'll be given templates, instructions, checklists and a project for you to get started on to continue your learning. You'll get out of it what you put into it.

Would you do a private workshop for my company?

Absolutely, we'd love to. We do that a lot. Get in touch and we'll see what we can work out :)

Do you offer discounts for large groups of attendees?

We sure do! Get in touch and we'll see what we can work out :)

Should I attend as an individual or a group?

Either is fine! As an individual you'll necessarily be interacting with other people from your organization anyway. As a group, you'll have the benefit of having more people to share the work with and you'll be able to do more of it.

How many people per class?

We keep class size to strictly no more than 20 people with 2 instructors minimum so attendees get as much one-on-one coaching and guidance as needed.

Do I get a certificate?

Yep! And it says "Congratulations, you've failed!". Certificates are only given out to those who have shown clear evidence of failings and learnings during the workshop.

Can I get an Official Receipt (OR)?

Of course, ORs are usually given on the day of the event or you can pick up from our office before that.